So everyone has read the New York Times article on Jenna Marbles, “The Woman With 1 Billion Clicks, Jenna Marbles”, while some people were shocked of her success, Marbles has been diligently making weekly videos that attract her target audience between the ages of 12-18 year old and 75% are females.

In the NYT article, she states that she was working as a go-go dancer, came home and make the famous video, “How To Trick People Into Thinking You’re Good Looking”, and it got 5.3 million views within the first week, she freaked out and found her target audience so quickly. Luckily, her mom was a marketing consultant and was able to guide her into how to create a brand identity, awareness and experience to keep the continuity going for her users to keep watching her DIY (Do-It-Yourself) YouTube channel.



So how did Jenna Marbles (Jenna Mourey) become the most watched girl on the internet, even while having a crossed wonka eye, parodying celebrities, sexuality images on Instagram, living in Rochester, NY then moving to Santa Monica in LA in a $1.1 million dollar house that she rents out with her dog, Marbles? Let’s take a look at Jenna Marble’s YouTube Channel platform from nothing to amazing successful conversion ratios estimated that she could have earned as much as $346,827.12 from being a YouTube partner from Google AdSense in 2012, then with endorsements and speaking engagements possibly close to $500k in total revenue.

Do-It-Yourself Entertainer. YouTube Channels that are successful always do two things, they have low budget webcam kind of camera production, and they have “how to”, “what to” or a trending topic that keyword friendly. Most importantly the topics have to be genuine and controversial to create a buzz.

Storytelling Branding. YouTube is quickly becoming a saturated market for online marketing, so you’ve got to stand out. If you’re going to take the time to create a video marketing your creative talent or business. Inject humor, sexism, consistent outfits, use creative storyboard branding and do anything you can to get your video to stand out from the rest.

Brand Experience. How can you create a brand experience to connect to your target audience? Creative visualization and storytelling are quickly becoming the hottest trends in messaging. If you’re a photographer or owner of a music store, coffee shop, pizzeria or aspiring singer, etc., you’ve got plenty to convey through sights and sounds. Once your audience connects with you on a more intimate level weekly, they will keep coming back to see what your up to, your creating a movie version of yourself, but through webcam, and various trending topics.

Social Media Marketing. YouTube is owned by Google, so each video you create on YouTube will have a possibility of high search visibility. Make sure to fill out every available empty box when you publish your video: title, tags, description, category, also put your URL’s and descriptions thorough to all your social media outlets such as Facebook, YouTube, Instagram, Twitter, etc.

Digital Media Branding. One of the best ways to turn YouTube views into traffic is to invite people back to your website where they can connect to you continuously at the end of your videos. This, makes it really easy for users to click to your website, by including a click-able link right in the video description box, look how Jenna Marbles does this on her video description.

Word-Of-Mouth Marketing. Be consistent. YouTube videos are so simple to make and publish that if you take the time to upload just one YouTube video each week, you will see more traffic. Be creative and consistent with the amount of content you put up, and you will get more visitors, hard work always pays off, you just have to do the correct hard work. Jenna Marbles only creates one video per week and has the following she does, some channels this takes weeks or months for followers to accumulate, if it happens to be a really viral video, then only days or weeks to create traction and exposure.

Like many of the other YouTube personalities, Jenna Marbles will have a hard time transitioning from YouTube personality to to mainstream media star, because there is no creative talent behind Jenna Marbles, only that she creates and makes “how to” videos, and any one can do that, as she calls it “ridiculous”, just need to find a better version of Jenna Marbles, like a MySpace to Facebook transition.

Now if someone say a photographer, musician or service oriented business created this kind of following, then it will be an easy to transition from internet to mainstream media exposure like Justin Bieber, but even then, Marbles and Bieber had some luck factor as well.

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