As the freelancing industry is a huge market and it’s growing at a rate that certain industries are being overwhelmed with numerous choices of who to hire for their next project. And why does someone quit their jobs and go solo versus making big bucks with a regular nine to five job?

Happiness. Most people have a main job, but then have a side job or work they do for extra money, so what happens when the side work business takes off like a rocket, then what do you do. Then it is time to turn your side work into a mainstream freelancing company known as yourbusiness.com.

So how do you make your startup business successful with your expertise in your business industry, that’s currently in demand and then turn it into a small business? All products or businesses ideas start out of a room, basement or garage, then milestones start happening and the demand for your services or products seem to take off, similarly like how it happened with Five Guys, Dell, Don Ed Hardy, Ben and Jerry’s, Forever 21 was called Fashion 21 at one point, it all started with a creative idea.

Find Your Creative Niche & Skill. Let’s say your an accountant, and there is tons of services you can offer, but maybe your really great at one or two of those services, focus on that specific service only. Why? Because if your really great a specific skill most likely consumers already are impressed with your work and creative skills to get the job done. It’s not about doing or offering everything, it’s about doing a few things and being a exceptional in your field.

Create Your Brand. OK, so now you have the creative skill part, now you need to create a strong brand that sets you apart from the wolf pack in your field trying to get business and clients as well. Your branding is your identity (your website domain, business name, blog, social media, etc) and it should showcase your creative skills and what makes you different from everyone else doing this service, niche market.

Clients & Portfolio. Everyone wants to showcase their work, portfolio or skill set to potential clients, so they can see the value in their new startup and hire you for the job. Remember that you already have done some work for clients already, so dig up those projects and showcase them to the public. As far as keeping the quality of work on par with high paying clients, you have to say no or reject certain clients to maintain your work and creditability. Consumers want to see exclusivity, professionalism, value, quality and timely ethics.

Brand Marketing. Now comes the hard part, how do you market yourself, and where is your target audience? If you branded yourself correctly then you should know exactly where to find your clients, as you already have a few clients. You just need to interact with those similar clients, or go where clients would be looking for your services, not just generic services. Also, if you deal with quality clients, you get quality results, which lead to quality portfolios, and turns into client relationship, more referrals and consumers.

Client Interaction. Networking is essential in any business, whether it’s going to events, parties, or being more active in your social media outlets, if your passionate about your service, it will show. Slow and steady always wins the race.

Always think long-term when starting a new business venture, and try to adapt a third view of how the would-be consumers would view your business, and why they would engage in talking with your brand and business instead of someone else. First impression, first communication, and the very beginning of any business-to-business project is extremely important.

You will make lots of mistakes, hopefully these mistakes are mistakes that you can fix while they are happening, other times they are mistakes that must be taught the hard way, remember to always be positive and try to under promise and over deliver to all your clients.

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