Cadillac debut of it’s ATS Coupe at the Detroit Auto Show reveals, GM’s luxury brand has changed it’s logo for 2014. The wreath is gone, and the crest is lower and wider. Cadillac says, it’s sleek and streamlined. Sometimes corporate brands want to change their logo identity so they can be more modern or current in society.

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Here is a look at the Cadillac logo identity changes through the years with General Motors, they seem to average a major change every 15 years or so. I always say that your logo is the most important, any brand, it connects you to your target audience, and that audience makes them remember you.

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