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Everything Is Design

Before even figuring out how something works, we are all a victim to the design or structure of product, place or thing. From logos, web design to user experience these are all important phases when your reach out to your target audience. Then comes the branding aspect, the colors, the icons, the logos, the feeling… Read more »

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How To Pick A Name For Your Business Idea

How to create a name for your business which is the hardest part of creating any brand identity. I discuss here about how to build your brand online. I am a big fan of the name of the business has to signify what your trying to deliver to your audience. So for instance Twitter, is… Read more »

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Hershey’s New Logo Disrupts The Public From Corporate Rebranding Efforts

Everyone knows their favorite chocolate company, Hershey associated with American chocolate. The company decided to announced a significant corporate rebranding that includes a new logo design and website development. Hershey believes that the new branding has created a “new, modern look and feel” for the company. The idea behind the new logo, according to Hershey,… Read more »

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Who Created The Ice Bucket Challenge?

Some marketing is purely invented, but some marketing takes on a lifestyle of it’s own, this is what happened with the Ice Bucket Challenge. That person’s name is Pete Frates. A former Boston College baseball player, Frates was diagnosed with ALS in 2011. On July 31 of this year, he challenged some friends and celebrities… Read more »

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How Did Paige Hathaway Became Famous

So how did Paige Hathaway become so famous on the internet? Content and consistency is how Hathaway did it, not to mention she’s extremely easy to look at it, which makes her way more marketable. Paige started building her following through Instagram, Twitter mostly, then lastly Facebook. Then onto her website which reels her audience… Read more »

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Matthew McConaughey Teach Us Rebranding

Matthew McConaughey last year he gave the performance of a lifetime in the movie called Dallas Buyers Club. The film received wide critical acclaim and has earned McConaughey a well deserved Oscar. Quite possibly you never even heard of it, because it went into the movie theaters just as fast it came out. Not to… Read more »

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2014 Super Bowl TV Commercials For The Top TV Spots

It’s the 2014 Super Bowl television commercials time and while the game goes on between the teams, mostly everyone cannot wait until the million dollars ad slot for the Super Bowl comes on. From the Budweiser’s Puppy Love, Full House Reunion for Dannon Oikos Yogurt to the Bud Light’s commercial of a random guy on… Read more »

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How To Become A Success Photographer And Get A Job At Coke

Joel Robison joined Flickr as Boy_Wonder in 2005, and then started selling his photographs on Esty to the public for $25.00. Joel graduated college inspiring to be a teacher, but after going on Flickr and seeing many photos by people that were creative, he became a photographer. He went on eBay, bought a used DSLR… Read more »

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General Motors With The Cadillac Changes Their Logo For 2014

Cadillac debut of it’s ATS Coupe at the Detroit Auto Show reveals, GM’s luxury brand has changed it’s logo for 2014. The wreath is gone, and the crest is lower and wider. Cadillac says, it’s sleek and streamlined. Sometimes corporate brands want to change their logo identity so they can be more modern or current… Read more »

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How To Turn Your Niche Skills Into A Startup Of Your Own Business

As the freelancing industry is a huge market and it’s growing at a rate that certain industries are being overwhelmed with numerous choices of who to hire for their next project. And why does someone quit their jobs and go solo versus making big bucks with a regular nine to five job? Happiness. Most people… Read more »