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How To Create A Better User Experience

How to create a better user experience for your target audience. Having a great user interface (UI) is probably one of the biggest importance of user experience. If the user interface is confusing and the user doesn’t know how to engage the website, application or product your trying to pitch you just lost them totally…. Read more »

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Hennessey Venom GT Roars at P1 Motorcars

After making P1 Motorcar’s website, Gregory Byrd, Director of Sales and Tommy Passalacqua, Director of the Shop at P1 Motorcars got a special invitation to have the fastest car in the world at P1 Motorcars shop in Stamford, Connecticut. That car is called the Hennessey Venom GT, developed by Texas-based Hennessey Performance, the Venom GT… Read more »

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How To Use Kickstarter To Launch A Business

How do you use Kickstarter to launch your new business venture and what are the required steps to make this happen so you have a successful rate of getting approval from Kickstarter and their community. If you have a unique idea, do not put it on Kickstarter without getting a patent pending, copyright and trademark… Read more »

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Matthew McConaughey Teach Us Rebranding

Matthew McConaughey last year he gave the performance of a lifetime in the movie called Dallas Buyers Club. The film received wide critical acclaim and has earned McConaughey a well deserved Oscar. Quite possibly you never even heard of it, because it went into the movie theaters just as fast it came out. Not to… Read more »

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MySpace Fails Launching A New Brand With $20 Million Ad Campaign

We have to go back to the beginning of 2002 for a minute in how MySpace was created before we can understand the present relaunch branding and marketing efforts of 2013. In 2002, Friendster came out as a massive social networking portal, mainly it became popular for an underground networking source for then, the niche… Read more »

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Why Ron Johnson’s JCPenny Future Vision Improved The Branding

Everyone wants to throw Ron Johnson ex-CEO of JCPenny under the bus, since he lost 50% of the client base, lost hundreds of millions of dollars, and was in Martha Stewart scandal with Macy’s over selling her products during his tenure at JCPenny. I believe through every negative conclusion there has to be some positive… Read more »

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How Did Apple Become The World’s Most Valuable Brand

I looked online for reputable sources to explain why or how did Apple become the world’s most valuable brand, and frankly I cannot seem to find a meaty good article on the topic. All the articles seems to be vague or just shy away from the obvious, that Apple released innovated products or had a… Read more »