If you have your own company or blog, doing your own search engine optimization (SEO) is pretty simple to do. Whether your posting content on a blog, website or social media channel, search engine marketing should be your number one priority. I spoke earlier about how to get higher ranking on Google search engines, now I will discuss more about SEO avenues. Although this article won’t tell you any secrets that will automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to crawl, index and understand your content. That’s the key, understanding your content and audience. Photo of Victoria Elizabeth Barnes self promoting her blog everywhere.

The first step is creating unique page or article titles while making use of the description meta tag area. The most popular title pages are the ones that start with the how to, where to, when to, who does, why is in the beginning of the sentence. If you notice all my articles start with that formula, more often then not people like to search how to do something. The other kind of title you probably notice lately is the top ten, top five, top six methods to do something. These are attention grabbers as well, people love to read how to do something or top ways to learn something new. The description is pulled from the first two sentence of the article, it’s the most important to be keyword friendly as possible.

The second step is improving the structure of your URLs and make your site easier to navigate with simplistically. Everytime you create an article you have two options, to create a unique title, but also a unique URL, sometimes you want the URL to be the same, but sometimes you want to make it more keyword friendly. Look at TMZ article posting, they cram so many keywords into the URL it turns out being a sentence long. This are called long tail title keywords. For instance, they have a title article that reads, “Amanda Bynes Accused of Shoplifiting In Fancy NYC Store”, but the long tail title keyword says this, “http://www.tmz.com/2014/10/08/amanda-bynes-shoplifting-barneys-nyc-stealing-theft/” you can see that both of these are similar but very different in structure. If the site is easier to navigate with simplicity, then its easier for the user to find the content their are looking for, while Google crawlers can track the data faster and easier.