P1 Motorcars

Rebrandery partnered with Tommy Passalacqua, founder of P1 Motorcars, to build a powerful brand identity and digital presence that reflects his lifelong passion and expertise in restoring, maintaining, and servicing high-performance muscle and exotic cars. We aimed to help P1 establish brand recognition through custom website design, local SEO, and strategic digital marketing—bringing their legacy to life online.

P1 Motorcars has quickly gained traction among high-end automotive collectors and enthusiasts, becoming a go-to destination for those seeking expert care for rare and prestigious vehicles. From individual car owners to private collectors with expansive fleets, the team at P1 delivers precision service and restoration tailored to each vehicle’s unique history and value.

Specializing in classic muscle cars, exotic supercars, and European performance vehicles, P1’s team is fueled by a passion for craftsmanship and driven by a commitment to excellence. Their unique hands-on approach and extensive experience set them apart in the high-end automotive service industry.

Rebrandery created a responsive, visually driven website that showcases its services, craftsmanship, and automotive portfolio while optimizing for keywords in the muscle car restoration and exotic car service space—helping it reach a niche audience across Connecticut and beyond.