Toyota of America partnered with Rebrandery and Seth Panman to produce a high-impact television commercial for the launch of the Toyota Camry USA campaign, broadcast across Time Warner Cable and Optimum Cablevision networks in the Manhattan, New York market.

Our team was tasked with transforming traditional automotive advertising into a story-driven, emotionally charged commercial experience. We infused the spot with an energetic, visually bold narrative—capturing the excitement, innovation, and power behind the all-new Toyota Camry. The result was a commercial that didn’t just show the car—it told a story that resonated with a metropolitan, fast-paced audience.

This campaign contributed to Toyota’s continued evolution in branding and audience engagement. It also helped pave the way for forward-thinking sub-brands like Scion, which set new standards for youth-oriented car marketing in the U.S.

Rebrandery’s role combined cinematic production, scripted storytelling, and automotive branding—bridging the gap between sleek design and human connection in a competitive industry.