Rebrandery partnered with Chef Bryan Malcarney to revitalize the brand identity and online presence of Rory’s Restaurant, a cherished neighborhood staple in Darien, Connecticut, right next to the town-favorite Trader Joe’s. When Chef Malcarney purchased Rory’s, his goal was to modernize the restaurant’s image while preserving its 40-year legacy—and to bring its charm to a wider digital audience.

We developed a new website design, integrated with mobile responsiveness, local SEO, and a refreshed visual identity highlighting Rory’s as a classic American restaurant and bar, known for its welcoming vibe and longstanding Sunday Brunch tradition.

Chef Malcarney brings a wealth of culinary experience to Rory’s, with notable stints at Sevilla in Greenwich and the Straw Hat in Anguilla, BWI. His globally inspired flavors now influence Rory’s seasonal menus and weekly specials, blending traditional New England comfort food with island flair.

“Though cooking on the island was a great experience,” Bryan says, “fate is what brought me back to this area.”

As Executive Chef and Owner, Bryan has embraced the opportunity to breathe new life into Rory’s while honoring its heritage. From creative menu development to holiday dinners and neighborhood events, Rory’s remains a culinary cornerstone in Darien.

Rebrandery is proud to support Rory’s Restaurant with a brand and web experience that continues to attract new diners while delighting longtime regulars.