Rebrandery partnered with the American Theatre Wing, a prestigious nonprofit organization known for its unwavering support of the theatrical arts, to develop a compelling digital identity and interactive website that reflects its cultural impact, educational mission, and long-standing legacy within the American theatre community.

Best known as the co-presenter of the Tony Awards and the Obie Awards, the American Theatre Wing is dedicated to investing in emerging talent. It offers financial grants and educational programs that empower the next generation of creatives destined to shape the future of theater.

Our collaboration focused on building a user-friendly, content-rich website that connects broad and diverse audiences to the organization’s programs, archives, performances, and initiatives. With an emphasis on accessibility, storytelling, and search engine optimization (SEO), the new platform is a hub for theatre lovers, industry professionals, and students alike.

The American Theatre Wing is committed to honoring and amplifying the creative voices that shape the American experience. Through digital media, educational resources, and behind-the-scenes storytelling, the Wing captures the artistry, innovation, and cultural relevance of theater.

Rebrandery is proud to support a legacy institution like the American Theatre Wing by creating a modern digital platform that ensures its mission and message resonate nationally and globally.