If you’re beginning the process of planning your website design with the Rebrandery team, you may be considering different platform options and even have your own preferences. While there are plenty of platforms to choose from, Rebrandery believes WordPress is the top choice. That said, like any platform, WordPress has its pros and cons.

Let’s take a closer look at the benefits and drawbacks of WordPress to help you decide if it’s the right platform for you.

Advantages of WordPress

• Popularity: WordPress is the most widely used content management system, with over 100 million installations. This large user base allows Rebrandery to tap into a broad pool of experienced developers to create your website.
• Open-Source & Non-Proprietary: WordPress is open-source, meaning you’re never tied to a proprietary system. If the creators of WordPress go out of business, your website will not be affected. Plus, the active development of WordPress ensures frequent bug fixes and security patches, protecting your investment for years.
• Ease of Use: WordPress is known for its user-friendly CMS, making it easier for you to manage and update your website’s content without relying on a developer. It also lowers the cost and stress involved in day-to-day website operations, with little to no coding knowledge required to extend your site’s functionality.
• Functionality: With thousands of plugins available, WordPress offers almost unlimited flexibility in terms of features. Need a specific functionality? There’s likely a plugin for it. You can even customize the look and feel of these plugins to ensure your site stands out.
• SEO Friendly: WordPress simplifies the SEO process, helping you identify potential keywords and create meta descriptions and tags. These features make it easier to drive more traffic to your site.

Disadvantages of WordPress

• Overabundance of Features: WordPress offers a vast number of plugins, themes, and features, which can be overwhelming. This variety may confuse developers, making it difficult to navigate or implement the best solution.
• Template Limitations: While WordPress offers many templates, these can limit the design and functionality of your site. While customization is possible, it can be time-consuming and may not lead to a truly unique or professional look.
• Frequent Software Updates: WordPress and its plugins receive regular updates, and sometimes these updates can be of poor quality, affecting the functionality of your site. To avoid issues, you’ll need to back up your website before each update—a process that can become tedious.
• Vulnerabilities: Some WordPress plugins can be prone to bugs and viruses, so it’s essential to carefully choose and maintain your plugins to ensure the security of your site.
• Website Speed: WordPress sites can suffer from slow loading times if too many plugins and themes are used, images aren’t optimized, or if the hosting service isn’t properly configured.
• PHP Dependence: While most WordPress sites don’t require custom programming, some intricate customizations do. WordPress uses PHP for custom programming, which may not be ideal for everyone, as it has some detractors.

Conclusion

While we’ve highlighted the pros and cons of WordPress, we believe the disadvantages mentioned are only an issue for inexperienced WordPress developers. At Rebrandery, we specialize in WordPress web development company in NYC and have the technical expertise to navigate these challenges.

We handle the infrastructure, WordPress updates, daily backups, and security patches, allowing you to focus on running your business. Partnering with Rebrandery means you’ll have a team dedicated to building a functional, optimized, and aesthetically pleasing website.

While other platforms have their advantages, Rebrandery believes WordPress is typically the best choice for building business being a website design company in NYC.