Before even figuring out how something works, we are all a victim to the design or structure of product, place or thing. From logos, web design to user experience these are all important phases when your reach out to your target audience. Then comes the branding aspect, the colors, the icons, the logos, the feeling… Read more »
Everyone knows their favorite chocolate company, Hershey associated with American chocolate. The company decided to announced a significant corporate rebranding that includes a new logo design and website development. Hershey believes that the new branding has created a “new, modern look and feel” for the company. The idea behind the new logo, according to Hershey,… Read more »
Some marketing is purely invented, but some marketing takes on a lifestyle of it’s own, this is what happened with the Ice Bucket Challenge. That person’s name is Pete Frates. A former Boston College baseball player, Frates was diagnosed with ALS in 2011. On July 31 of this year, he challenged some friends and celebrities… Read more »
Matthew McConaughey last year he gave the performance of a lifetime in the movie called Dallas Buyers Club. The film received wide critical acclaim and has earned McConaughey a well deserved Oscar. Quite possibly you never even heard of it, because it went into the movie theaters just as fast it came out. Not to… Read more »
If you rewind the tape to 3 years ago, Steve Jobs was saying that Apple is not a software company, it’s a hardware company, and prides itself on partnerships with Google and other companies that do those things really well. So what is happening at Apple now at the WWDC 2013, the changes are groundbreaking,… Read more »
So what is PRISM? PRISM is an electronic surveillance program, that has been run by the National Security Agency (NSA) since 2007. For years there have been speculation about the government being in bed with iPhone users through Apple and AT&T. Now it’s coming as wider shock-value as websites Facebook, Yahoo, Google, Microsoft, Skype, and… Read more »
Brand value can be a difficult thing to measure because of so many factors required to bring about a realistic number. Brand value is the sum of all earnings a company’s brand is expected to generate, just the assets relating to the brand, for example iPhone, Samsung Galaxy, etc. Millward Brown a market research firm,… Read more »
The outward visual expression of a company name or a specific brand should including its name, communications, and visual appearance is called brand identity. Company names could be last names, could be names of a business, or it could be a catchphrase or saying or it could be just a made up name, based on… Read more »
Every day there are billions and millions ideas tossed around from entrepreneurs trying to start a new business, sometimes they are called serial entrepreneurs. Serial entrepreneurs are creative people that keep making additional niche businesses even though they already made a successful business venture before. Thinking in terms of branding or even marketing your new… Read more »
So everyone knows who Lady Gaga (Stefani Joanne Angelina Germanotta) is and how she catapulted into mainstream music scene and has a huge fanbase called the “little monsters.” Lady Gaga was a product of constant creative changes on many levels, the ability to adapt to new trends, and style herself, along with her music being… Read more »