Every business needs a website, but as a busy business owner, you don’t have the time to build one yourself. That’s where a web design company in Brooklyn comes in. Once you’ve found a designer you like, it’s important to ensure they know how to create a reputable website. Here are four key strategies to look for:

1. Build Recognition and Trust
   To make your website memorable, it’s crucial to maintain consistent branding elements. Your Brooklyn customers should immediately recognize your brand across your site. Consistent elements include:

• Logo
• Color scheme
• Fonts
• Backgrounds and images

These should be uniform throughout the website, creating a cohesive experience. A well-branded website keeps users engaged and reinforces professionalism, increasing the chances of conversion hiring the correct web design company in Brooklyn.

2. Enhance Readability
   If you’ve ever left a website due to overwhelming blocks of text, you understand the importance of visual hierarchy. Websites with poor structure often have high bounce rates, meaning visitors leave after viewing only one page.

To avoid this, your website should have clear and prominent headings for the most important information, with supporting content in smaller, easy-to-skim text. Break the content into manageable sections with creative layouts to guide the reader through your page.

3. Make Navigation Easy
   UX design prioritizes the ease with which visitors can navigate your site and complete desired actions, such as making a purchase or contacting you. Every element, from the navigation menu to the footer, should be designed with the customer in mind.

Your website should feature clear paths that allow users to intuitively complete actions, and the design should be tested with real users, not AI, to ensure optimal functionality.

4. Encourage Engagement
   While it might seem obvious to you what you’re offering, your customers need a prompt. A strong call to action (CTA) directs users to take specific actions, such as adding a product to their cart or contacting you.

The design of your CTA is critical: it should stand out with contrasting colors, be placed in prominent spots (not buried in the footer), and align with the content of the page. Multiple CTAs throughout the page can help guide users through the site and encourage conversions.